Hi, I’m Florence

📍Los Angeles

💼 Product & Experience Strategist

I connect business strategy, systems, and user experience to design products that people want to use.

Selected work

A laptop screen displays a healthcare application with graphs and patient information, alongside a smartphone showing a fitness app with exercise routines and progress.

HEALTH TECH

Launching a new digital service to improve compliance in vestibular therapy.

Product Strategy / Research / UX

View case study
Screenshot of a laptop and smartphone displaying online job and training platform with categories like jobs, housing, rewards, support, search bar, and a purple 'My courses' button.

SOCIAL TECH

Creating a strategy to launch a multi-service platform for underserved communities.

Product Strategy / Research

View case study
Online shopping website on a computer monitor and smartphone displaying a red puffer jacket for women, with size options and product details.

ECOMMERCE

Designing Jack Wolfskin
e-commerce website from the ground up.

Research / UX/UI

View case study

Snippets of other works

A computer screen displaying a data query building interface in dark mode, with various filters and logical operations for data analysis.
Screenshot of a mobile app called Blood Cancer United, showing the login screen in the center. Flanking the login screen are two other screens: the left shows a dashboard with options for tracking hydration, food, medication reminders, meal planning, and grocery lists; the right displays a hydration tracking page with options to log drinks like water, lemonade, orange juice, decaf coffee, and seltzer, with volumes and timestamps.
A computer monitor and a smartphone both displaying a health and wellness portal showing a welcome message and an announcement for Workplace Wellness Month, with a group of people in a wellness activity in the background on the computer screen.